笃学奖-Topic 一- A1105肆-甘比精读

Day 一 单词作者业

Phrases

1. account for

a. to form the total of sth :The former bookseller accounts for
more than half of every new dollar spent online in America.

b. to explain the reason for sth or the cause of sth: He has to
account to his manager for (= tell his manager and explain) all his
movements.

2. cloud computing 云计算

叁. cable channel 有线电视机

4. work on

to spend time repairing or improving sth

Yet Amazon's shareholders are working on the premise that it is just
getting started.

His dancing technique is good, but he needs to work on his fitness.

5. market capitalisation 市值 MarketCap

6. due to

because of

92% of its value is due to profits expected after 2020.

A lot of her unhappiness is due to boredom.

7. tick off 列举出

It is easy to tick off some of the pitfalls.

8. beef up

to make sth stronger or more important

Walmart already has revenues nudging $500bn and is beefing up online.

We need to find some players to beef up the team.

Your report on the new car park is fine, but why don't you beef it up
with some figures?

9. achieve unprecedented goals

10. whinge about

to complain

In an era when executives routinely whinge about pressure to produce
short-term results.

11. short-term results vs. distant horizon

12. virtuous circle vs. vicious circle

13. whirl around

to (cause sth to) turn around in circles

A third virtuous circle is starting to whirl around Alexa, the firm's
voice-activated assistant.

14. crank out

(informal) to produce sth with no special care or effort

But the business is starting to crank out cash.

Like clock-work, he cranks out a new book every year.

一伍. logistics firms 物流商厦;search engines 寻找引擎;social networks
社交网络

16. reminiscent of

making you remember a particular person, event, or thing

A wingspan this large is more reminiscent of a conglomerate than a
retailer, which makes Amazon's share price seem even more bloated.

That song is so reminiscent of my adolescence.

1七. air-freight hub 航空运输物品集散地

18. cash register (现金)收银台

1玖. drone delivery 无人驾驶飞机派送

20. equivalent of

A rough calculation suggests its earnings could be worth the
equivalent of 25% of the combined profits of listed Western retail and
media firms.

Ten thousand people a year die of the disease-- that's the equivalent
of the population of this town.

二一. legal liability 法律义务

22. chip away

to break a small piece off sth by accident

The comparative immunity from legal liability of digital platforms is
being chipped away.

贰叁. predatory pricing 掠夺性定价

a situation in which a company offers goods at such a low price that
other companies cannot compete with it

Investors value Amazon's growth over profits; that makes predatory
pricing more tempting.

The airline has reduced its prices so sharply that it has been accused
of predatory pricing.

二四. breadth of activities 经营范围

Words

1. activate

v. to cause sth to start 激活

a virtual voice-activated assistant

The alarm is activated by the lightest pressure.

2. premise

n. an idea or theory on which a statement or action is based

Yet Amazon's shareholders are working on the premise that it is just
getting started.

They had started with the premise that all men are created equal.

3.fertile

* fertile ground for sth

a situation or place which produces good results or a lot of ideas

Ground for scepticism does not come much more fertile than this.

British politics remains very fertile ground for comedy.

4. pitfall

n. a likely mistake or problem in a situation

It is easy to tick off some of the pitfalls.

The store fell into one of the major pitfalls of small business,
borrowing from suppliers by paying bills late.

5. propel

v. to push or move sth to sp, often with a lot of force

Mr Bezos emphasises continual investment to propel its two principal
businesses, e-commerce and Amazon Web Services (AWS).

* propel sb into/to/towards sth

to cause sb to do an activity or be in a situation

The film propelled him to international stardom.(the quality of
being famous, esp. for an actor)

6. lure

v. to persuade sb to do sth or go sp by offering them sth exciting

In e-commerce, the more shoppers Amazon lures, the more retailers and
manufacturers want to sell their goods on Amazon.

She was lured into the job by the offer of a high salary.

He has lures his victim to a deserted house.

7. entice

v. to persuade sb to do sth by offering them sth pleasant

The adverts entice the customer into buying things they don't
really want.

188bet金搏宝滚球,A smell of coffee in the doorway enticed people to enter the shop.

enticement (n)

One of the enticements of the job is the company car.

.8. heady

a. having a powerful effect, making you feel slightly drunk or
excited

In the heady days of their youth, they thought anything was
possible.

9. prophecy

n. a statement 预言

So long as shareholders retain their faith in this model, Amazon's
heady valuation resembles a self-fulfilling prophecy.

These doom and gloom prophecies are doing little to help the economy.

* prophesy

v. to say that you believe sth will happen in the future

He prophesied that the present government would only stay four
years in office.

I wouldn't like to prophesy what will happen to that marriage.

10. debacle

n. a complete failure, esp. because of bad planning and
organization

It has had its failures-- its attempt to make a smartphone was a
debacle.

The collapse of the company was described as the greatest financial
debacle in US history.

11.quadruple四; triple三; double二

12. sheer

a.(complete) used to emphasize how very great, important, or powerful
a quality of feeling is; nothing except

If Amazon's approach to time-frames is unusual, so too is the sheer
breadth of its activities.

The sheer size of the country makes communications difficult.
幅员辽阔

13. conglomerate

n. a company that owns several smaller businesses whose products or
services are usually different

the financial/industrial conglomerate

* corporation

n. a large company or group of companies that is controlled
together as a single organization

a multinational corporation

14.presumably 大概

Such tools could presumably serve other customers, too.

15. utility

n. a service that is used by the public

utility bills

Some think that Amazon could become a new kind of utility: one that
provides the infrastructure of commerce, from computing power to
payments to logistics.

16.pristine

a. (approving) new or almost new , and in very good condition

Seen through this lens, Amazon appears pristine.

Washing machine for sale-- only two months old and in pristine
condition.

17.well-regarded

a. used to describe sb or sth about which people have a good
opinion

The airline is well-regarded by passengers.

Consumers applaud it; it is the most well-regarded company in America.

18.boon

n. sth that is very helpful and improves the quality of life

AWS is a boon to startups, too.

Guide dogs are a great boon to the partially sighted.

19. clout

n. power or influence over other people or events

In Europe, Google stands accused of using its clout as a search engine
to extend its power to adjacent businesses.

The Queen may have privilege but she has no real political clout.

20. inflammatory

a. intended or likely to cause anger or hate

the posting of inflammatory content/language/remarks

21. vetting 审核

the vetting of drivers on Uber

Amazon Studios is trying to disrupt this process right now through
crowd sourcing the vetting process.

Terms

1. Conglomerate discount is an economic concept describing a
situation when the stock market values a diversified group of businesses
and assets at less than the sum of its parts. The explanation of this
phenomenon comes from a conglomerate's inability to manage various and
different businesses as well as do focused companies. Therefore, the
market penalizes a multi-division firm and attaches a lower multiple to
its earnings and cash flows, thus creating the discount. However, the
opposite concept, called conglomerate premium.

公司化折价(或多元化折价)是指,集团化集团的商海股票总市值,低于所推断出来的逐1分店的市值之和。

多元化经营重点优势之一应该是分散危害,可几10年前众多同盟社发现,投资者不欣赏这种形式。比起投资一家旗下业务众多的综合性大市廛,投资者更愿意本身在各行业布局多元化投资组合,因为综合性大商厦一再具备消息不对称,效能低下,结构臃肿等繁多害处。那便是明显的“集团化折价”。但是这几个概念就像更适合创设业为主的20世纪,在21世纪物联网,大数量解析,机器智能兴起的时日,是略显过时的。

2. S&P 500 index
史坦普指数500是记录U.S.500家上市集团的一个期指。

叁. 掠夺性定价

掠夺性定价又称劫掠性定价、掠夺价、有时亦称掠夺性定价歧视,是指3个商家将标价定在捐躯长期受益以排除竞争对手并在永世获得高毛利的作为。

掠夺性定价是一种不公道的最低价行为,实行该表现的百货店占用一定的商海决定地位,他们具备资金财产富饶、生产规模大、分散经营手艺强等竞争优势,所以有技能承担近年来故意压低价格的补益损失,而貌似的中型小型集团势单力薄,无力负担那种投身。

其次,掠夺性定价是以排挤竞争对手为指标的蓄意行为,实施该作为的信用合作社以小于花费价发售,会导致长时间的裨益损失,不过那样做的指标是抓住消费者,以此为代价挤走竞争对手,行为人在早晚时间到达指标后,会巩固出卖价格,独占市集。


Day 二 逻辑导图+神句翻译

翻译

  1. The former bookseller accounts for more than half of every new dollar
    spent online in U.S.

现已的书籍出售商攻克了U.S.民代表大会体上之上的线上贩卖额。

  1. Since the beginning of 2015, its share price has jumped by 173%,
    seven times quicker than in the two previous years. (and 12 times faster
    than the S&P 500 Index)

自贰零一肆年底,他的股价已暴涨了17八个百分点,比前两年的加快快7倍。(比史坦普指数增长速度快12倍)

  1. With a market capitalization of some 400bn, it is the fifth most
    valuable firm in the world.

环球市场总值排行第伍的店堂的市场股票总值差不离有4000亿美金。

  1. Never before has a company been worth so much for so long while
    making so little money: 92% of its value is due to its profits expected
    after 2020.

从前尚未有二个商场(像亚马逊(亚马逊)相同)这么长日子赚钱这么少却价值这么高:那是因为它十分九二的价值来源于二〇二〇年未来所预估的低收入。

  1. Walmart already has revenues nudging 500bn and is beefing up online.

沃尔玛(沃尔玛(Walmart))的营业额已高达伍仟亿,而且线上发展的自由化万分有力。

  1. Last year the cash-flow (before investment) was $16bn, more than
    quadruple the level five years ago.

2018年的现金流量(投资前)达到了160亿欧元,是5年前的4倍。

  1. If it makes as much money as investors hope, a rough calculation
    suggests its earnings could be worth the equivalent of 25% of the
    combined profits of listed Western retail and media firms.

假诺它的营业额达到投资商的意料,那么粗略的预计它所赚取的毛利大概也就是西方上市的零售与传播媒介公司的净利润总量的四分之一。

  1. Grounds for skepticism does not come more fertile than this: Amazon
    will have to grow faster than almost any big company in modern history
    to justify its valuation.

最丰硕的质问的说辞实在亚马逊(亚马逊)不得不拼命的开垦进取,超过当代史上大概全部的大市廛的升高进度,以此来为它的价值正言。

  1. In an era when executives routinely whinge about pressure to produce
    short-term results, Amazon is resolutely focused on the distant horizon.

在这一个官员们千篇1律地抱怨着为了创制短期效应而带来的压力的时日,亚马逊(亚马逊)坚贞不屈地将意见放在深远受益上。

  1. Mr. Bezos emphasizes continual investment to propel its principal
    businesses.

贝佐斯重点重申应用持续投资来促进亚马逊(Amazon)的多少个首要工作的向上。

  1. A third virtuous circle is starting to whirl around Alexa, the
    firm's voice-activated assistant.

其八个良性循环是关于亚历克斯a, 亚马逊(Amazon)集团生产的话音助手。

  1. So long as shareholders retain their faith in this model, Amazon's
    heady valuation resembles a self-fulfilling prophecy.

要是股东们对那种运维形式有信心,那么亚马逊近来冲动的股票总值就会化为小编应验的断言。

  1. Their faith is sustained by Amazon's record.

他们能具有那种信念的背后是亚马逊(Amazon)超越世界的不败纪录的补助。

  1. It has had it failures-- its attempt to make a smart-phone was a
    debacle. But the business is starting to crank out cash.

它尽管有投机失误--
涉足智能手提式有线电电话机领域便是多个最大的弱点。但万幸初阶大把大把的取得了。

  1. If Amazon's approach to time-frames is unusual, so too is the sheer
    breadth of its activities.

如果说亚马逊(亚马逊)在“时间情势”上的国策是不走平日路的话,那它旗下所插足的小圈子之宽也是非同一般呀。

  1. A wingspan this large is more reminiscent of a conglomerate than a
    retailer, which makes Amazon's share price seem even more bloated: stock
    markets typically apply a "conglomerate discount" to reflect their
    in-efficiencies.

正因为它所出席的领域如此之广,使得它更像是3个多元化的厂商集团,而不单单是零售商。那让亚马逊(亚马逊)的股票价格愈发言过其实了:股市最愿意拿“多元化折价减价”来反映那种大型的商铺公司的低功用了。

  1. Seen through this lens, Amazon appears pristine.

从那一个角度来看,亚马逊(亚马逊)还算是一片净土。

  1. Consumers applaud it; it is the most well-regarded company in
    America, according to a Harris poll.

顾客们对它称誉有加;依据哈Rees的一项民调显示它到底美利坚合众国最受欢迎的厂家了。

  1. If it gets anywhere close to fulfilling it, it will attract the
    attention of regulators.

就算它步步为营,想尽办法的达成它的指标,那么与此同时也会挑起监管人士的瞩目。

  1. But as it grows, so will concerns about its power.

而是随着它的恢宏,人们对它的势力范围的忧患也随着加多。

  1. Investors value Amazon's growth over profits; that makes predatory
    pricing more tempting.

入股商们注重的是Amazon的开发进取空间而非如今的集团盈利,由此那种掠夺性的定价就更引发人了。

钻探导图

188bet金搏宝滚球 1


Day 三 计算反思

翻译相比

  1. The former bookseller accounts for more than half of every new dollar
    spent online in U.S.

现已的书本发售商占据了U.S.民代表大会体上上述的线上发售额。

美利坚同盟军新扩张线上交易中,书商起家的亚马逊(亚马逊(Amazon))占到贰分之一以上份额。

  1. Since the beginning of 2015, its share price has jumped by 173%,
    seven times quicker than in the two previous years. (and 12 times faster
    than the S&P 500 Index)

自201伍年终,它的股票价格已暴涨了17伍个百分点,比前两年的加速快柒倍。(比标普指数增长速度快1二倍)

自20一5年底起,亚马逊(亚马逊)公司股票价格飙升17三%,增长速度是前两年的七倍。(为标普500指数的1二倍)

倍数翻译的不纯粹,是...的7倍 VS. 比...快7倍

  1. With a market capitalization of some 400bn, it is the fifth most
    valuable firm in the world.

芸芸众生市场股票总值排行第陆的厂商的市场股票总值大致有五千亿加元。

亚马逊(亚马逊)以约陆仟亿澳元的股票总值排行全世界第6。

句子元素的爱毛反裘,未有出色首要内容(股票总值排名整个世界第4)

  1. Never before has a company been worth so much for so long while
    making so little money: 92% of its value is due to its profits expected
    after 2020.

在此以前尚未有3个商家(像亚马逊同样)这么长日子赚钱这么少却价值这么高:那是因为它百分之九十2的价值来源于后年过后所预估的入账。

从不有过一家集团能在挣钱如此不难的情事下,恒久保持那样之高的估值:个中九二%来源二〇二〇年之后的挣钱预期。

前边纠结于making so little
money该怎么表达,翻译成毛利这么少不符合事实况况,自身又找不到更加好的译法。“有限”这么些表明体面。

  1. Walmart already has revenues nudging 500bn and is beefing up online.

沃尔玛(沃尔玛(Walmart))的营业额已高达陆仟亿,而且线上前进的大势分外强有力。

沃尔玛(Walmart)的营业收入已接近四千亿,并且还在增进线上作业。

  1. Last year the cash-flow (before investment) was $16bn, more than
    quadruple the level five years ago.

二零一八年的现金流量(投资前)达到了160亿英镑,是伍年前的4倍。

二〇一八年现金流(投资之前)为160亿卢比,是伍年前的四倍。

  1. If it makes as much money as investors hope, a rough calculation
    suggests its earnings could be worth the equivalent of 25% of the
    combined profits of listed Western retail and media firms.

如若它的营业额到达投资商的料想,那么轻便的推测它所获得的赢利恐怕相当于西方上市的零售与媒体集团的毛利总量的四分一。

假定该商场实际业绩与投资者预期1致,据开端计算,其收益等同于全体西方零售和传播媒介上市集团赢利总额的二5%。

rough calculation 翻译腔严重

  1. Grounds for skepticism does not come much more fertile than this:
    Amazon will have to grow faster than almost any big company in modern
    history to justify its valuation.

最足够的质问的说辞实在亚马逊(亚马逊(Amazon))不得不拼命的升华,当先今世史上大约全体的大集团的迈入进程,以此来为它的价值正言。

最精锐的狐疑依照是:亚马逊(亚马逊(Amazon))的增速必须超越近代史上大致任意一家大公司技能接济其估值。

  1. In an era when executives routinely whinge about pressure to produce
    short-term results, Amazon is resolutely focused on the distant horizon.

在那一个官员们千篇壹律地抱怨着为了成立长时间效果而带来的压力的时期,亚马逊百折不挠地将意见放在深切受益上。

到现在时代,CEO们时不时怨声载道实现长时间目的压力太大,而亚马逊(Amazon)则坚决的聚焦深刻指标。

翻译的3个长句都把温馨绕进去了,拆分成小句,短小精悍。

  1. Mr. Bezos emphasizes continual investment to propel its principal
    businesses.

贝佐斯重点强调应用持续投资来带动亚马逊(亚马逊)的八个不可或缺工作的开荒进取。

贝索斯先生重申两大主导工作的不停投资以促进升高。

  1. A third virtuous circle is starting to whirl around Alexa, the
    firm's voice-activated assistant.

其三个良性循环是关于亚历克斯a, 亚马逊集团推出的话音助手。

其五个良性循环是环绕亚历克斯a的,即该铺面声音控制帮手。

  1. So long as shareholders retain their faith in this model, Amazon's
    heady valuation resembles a self-fulfilling prophecy.

借使股东们对那种运营形式有信念,那么亚马逊(Amazon)方今冲动的股票总值就会化为小编应验的断言。

若果股东们对那一情势保持信心,那么亚马逊(亚马逊(Amazon))的超高估值就接近于自笔者达成预知。

扩展积累

  1. 表示上升的动词:jump; increase; go up; rise; soar

 表示下降的动词:plummet; diminish; decrease; decline

 表示消除的动词:eliminate; eradicate

2. revenue: 收入,营业额,营收

 profit= earning 利益 earnings per share 每股受益;export earnings
出口收益

3. quadruple (triple; double)

adj. Last year cash-flow was $16bn, more than quadruple the level five
years ago.

v. Sales have quadrupled in the last five years.

4. justify

to give or to be a good reason for “证实正确”

I can't really justify taking another day off work.

Are you sure that these measures are justified?

Her success has justified the faith her teacher had put in her.

They have been asked to justify the decision to Parliament.

How can they justify paying such huge salaries?

* justify yourself

If you justify yourself, you give a good reason for what you have
done

It was the only thing that I could do-- I don't have to justify myself
to anyone.

5. 吸引: lure; entice; attract

In e-commerce, the more shoppers Amazon lures, the more retailers and
manufacturers want to sell their goods on Amazon.

That gives Amazon more cash for new services- such as two-hour
shipping and streaming video and music-- which entice more shoppers.

Similarly, the more customers use AWS, the more Amazon can invest in
new services, which attract more customers.

6. 比喻句

Seen through this lens, Amazon appears pristine.

由此棱镜,好似洁白无瑕。(从那方面来看,仿佛亚马逊(亚马逊)并无过错。)

Ground for skepticism does not come much more fertile than this.

ground 衍生为“依据,理由”,土壤极胖沃,很有底气

A wingspan this large is more reminiscent of a conglomerate than a
retailer.

wingspan 翼幅 衍生为“经营范围”

7. Most well-regarded company/ Most admired company/ Most
highly-regarded company/ Best Perceived Brand

八. get anywhere close to 大约落成

If it gets anywhere close to fulfilling them, it will attract the
attention of regulators.

9. As..., so... 随着... 也就...

10. Value A over B 更看重A而非B

  Choose A over B 选择A而非B

体验小结

从前对亚马逊(Amazon)的刺探只限于书商,后来应用kindle,也依旧领会它的书籍经营领域。读完此篇小说对亚马逊集团了然得更加多了些。

本人对文中提到的self-fulfilling
prophecy感触相当大,自个儿将来正在准备复习报考硕士,给协调设定了指标。对友好全体高期待,也盼望能胜利。

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